2018 Lamborghini Urus SUV Announced

2018 Lamborghini Urus SUV Announced

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The incredible Lamborghini Urus SUV is finally going to be manufactured. Lamborghini has officially announced to build the Urus for a 2018 market release.

The Lamborghini Urus has been on the mind of car fans since 2012, when the Italian super sports car maker unveiled an Urus concept car at the Beijing auto show. Now Lamborghini made an announcement that the luxury SUV will go into production as a third model of the car makers product range. 

The dramatically styled Lamborghini Urus will be produced in Sant’Agata Bolognese and will bring additional growth and significant opportunities across the marque with the expansion of the product range. It will also determine a substantial increase in the production capacity of the factory. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros.  

Urus

Automobili Lamborghini President and CEO Stephan Winkelmann declares: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.”  He adds: “The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.”

Production of the new Lamborghini SUV in Sant’Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters. The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees. 
Rupert Stadler, Chairman of the Board of Management Audi AG states: “Lamborghini, Italdesign Giugiaro and Ducati have developed very successfully under Audi parentage, and kept their Italian identity. With the decision to produce the Lamborghini SUV in Sant’ Agata Bolognese we have proven once more our commitment to Italy as an important automotive industrial nation.”
The annual volumes of the Lamborghini Urus will be around 3,000 vehicles says Lamborghini, which would double the company’s current sales numbers. 



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