Apple has come up with its latest iPhone 6 commercial titled Voice Text. The focus of this ad is iOS 8’s new voice messaging feature.
A few days elapsed between the two insipid ads by Apple featuring Justin Timberlake and Jimmy Fallon and the all-new one called Voice Text. After the fiasco of the previous two, this one seems a bit better in its message.
It shows the voice content of the smartphone. The lighter side of sending audio signals between mobile phones is explored in the novel ad. The usage of these devices for sending witty and ironic comments not to mention songs and difficult text that increases one’s vocabulary are all viable options that are open thanks to audio texting.
Apple has been releasing ads since a long time but this is the first time that an iPhone 6 ad has been introduced to the public on its own merits. The ad basically espouses the benefits of iOS 8 voice messaging as a social and business tool.
This ad also features both the partners that appeared in the previous two ads that fell on their faces. That would be Justin Timberlake and Jimmy Fallon. But this attempt is not such a failure as the previous two which simply faded into history and got a massive thumbs down gesture from audiences.
This ad which has come on the horizon shows the duo of Timberlake and Fallon engaging in chit chat. They act all funny and also use some acerbic wit to get back at each other. Then one of them mentions the fact that you can say what you like without a single thought in your mind since the spell check feature ensures that no gibberish gets said on the iPhone 6.
And the amateur bathroom singing that goes on can be sent between any two friends and shared at the drop of a hat. This new feature of sending voice messages will make tomorrow’s technology even more humanistic in its scope and outlook.
With the technical details remaining hidden while the social, human and existential experiences becoming ever more prominent, individuals and groups will get to share the most intimate observations and voice acrobatics in bite-sized digital form.
The presence of Timberlake and Fallon in the ad worked wonders unlike their erstwhile effort which was a tragedy of epic dimensions. They did hit the nail on the head this time and so Apple has every right to give itself a pat on the back.
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