Pepsi Super Bowl Halftime Show in Rochester features Nico & Vinz

Pepsi announced the details of the Hyped for Halftime event in Rochester.

As reported, Rochester has won the Pepsi hyped for halftime competition. Now Pepsi revealed the music act that will appear in the Pepsi Halftime Show in Rochester on Sunday, Jan. 18. Pepsi brings popular singing/songwriting duo Nico & Vinz to Rochester. The Norwegian duo’s 2014 debut album Black Star Elephant was led by last year’s multi–platinum song of the summer “Am I Wrong,” which was No. 1 in 50 countries and streamed over 200 million times alone on Spotify.

Pepsi will have surprises popping up around Rochester leading up to the event including a mobile Hype Squad and vending machines that will offer a chance to win VIP passes or meet and greets. Select fans from Rochester will also get to experience the hype on the field, winning tickets to the Pepsi Super Bowl XLIX Halftime Show in Arizona featuring global superstar Katy Perry on February 1.

Pepsi first launched the rally cry in search of the most hyped hometown in America on Thanksgiving with a TV spot featuring country music superstar Blake Shelton, inviting fans across America register by specific location and share how they and their friends get hyped for a chance to win the ultimate halftime experience. The contest is just one of the many ways the brand is inviting fans to get “Hyped for Halftime,” as part of Pepsi’s mission to deliver the spirit of halftime in unexpected ways all season long. 

Pepsi is focusing entirely on the Super Bowl 2015 Halftime show staring Katy Perry in their Super Bowl campaign. A 30 second Pepsi Super Bowl 2015 ad will air just ahead of the Halftime Show.

I4U News will again bring you full coverage of the Super Bowl 2015 Ads. The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.

Check out our Super Bowl 2015 Dates, Times and FAQ Guide for everything you need to know about the Super Bowl XLIX. Also find out how to watch the Superbowl online.