Apple Extending iPhone Trade-in Program to Android and BlackBerry Devices

In a bid to attract more non-Apple users, the Cupertino-based company is reportedly planning to extend its “iPhone Reuse and Recycle Program” to Android and BlackBerry devices, according to sources with knowledge of Apple’s plans. Apple first launched its iPhone trade-in program in 2013, allowing users to trade their older iPhones for an iPhone 5, iPhone 5s, and iPhone 5c.

The program proved to be a success, boosting iPhone sales and customers. Apple eventually introduced a similar program for its iPad tablets. Sources told 9to5Mac that the extended iPhone trade-in program, which accepts non-Apple smartphones, is launching in the coming weeks. Apple plans to use the same system that it uses on its current recycling program, in which Apple employees exchange iPhones for newer ones after examining the conditions of the devices, sources said.

Furthermore, Apple has reportedly started training its retail employees for the launch. When a customer avails the program, Apple employees will move the existing contacts from an Android or BlackBerry device to a new iPhone, free of charge. However, other files or data will have to be transferred manually by the customer. The obvious benefit of the program is that it will be easier for Android and BlackBerry users to get an iPhone—that’s if they want to shift.