Apple Watch Edition Customers get Royal Treatment

Apple offers several special perks for Apple Watch customers that spend $10k or more on an Apple Watch.

Apple is offering for the rich the Apple Watch Edition. Wealthy customers can spend $10,000 to $17,000 on a 18-karat gold smartwatch. Now a report reveals that Apple Watch Edition customers will receive several free perks with their precious purchase.

Several of these offers are influenced from what luxury brands offer their best customers. 9to5Mac reports that Apple will offer special treatment for Apple Store customers that are interested in purchasing an Apple Watch Edition. There will be a no-wait access to a dedicated expert who will lead the customer through a personalized purchase experience.

The personal sales session is planned to be 1-hour long and is held in a special area in the Apple Store. Apple Watch Edition customers will also be given a dedicated Apple Watch Edition phone line for two years offering 24/7 technical support. The guarantee on the Apple Watch Edition is 2 years long compared to 1 year on the other models. With AppleCare+, this is upgraded to three years.

Earlier the sales process for the other Apple Watch lines has been revealed. It is less elaborate, but also involves a personal one-to-one purchase experience. If this process will work in real life remains to be seen. It could be way to slow to handle the massive crowds that will want to get their hands on an Apple Watch. Our take is that a bulk of customers will just hit the online store and press buy on an Apple Watch of their choice without going through a try-on experience in a store.

The Apple Watch starts at $349 for the small case (38mm) Sport Edition. The Apple Watch Pre-order starts on April 10 in 9 countries (Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US) and the Apple Watch ships on April 24.

The Apple Watch introduces a new design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, a new way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a quick way to access Siri. The Retina display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to access controls within Apple Watch apps.

The Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone. Besides the smart watch features the Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard when synching regularly with the iPhone.

Read the latest Apple Watch and Apple News.