Apple Watch One Per Customer Limit enforced at Launch

Apple is reportedly only allowing one Apple Watch reservation for in-store pickup.

The Apple Watch will be available for pre-order starting Friday. If you thought that you can get two Apple Watches for in-store pickup, think again. Apple is limiting Apple Watch reservations for in-store pickups to one per customer.

MacRumors acquired this piece of information from Apple’s order process: “Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock.

There is a maximum of 1 reservation per customer. Number of reservations /4/be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system.”

Online pre-orders for the Apple Watch have so far not a limit, but might get one as during the pre-order period. Apple is also pushing buyers towards the online Apple Store and the Apple Store App. 

Apple’s head of retail Angela Ahrendts advised its sales personal to motivate customers to buy the Apple Watch online.

The internal email reads according to MacRumors: “Get in line online

The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives.

This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You’ll make their day.”

The Apple Watch starts at $349 for the small case (38mm) Sport Edition. The Apple Watch Pre-order starts on April 10 in 9 countries (Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US) and the Apple Watch ships on April 24.

Apple Watch introduces a new design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, a new way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a quick way to access Siri. The Retina display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to access controls within Apple Watch apps.

Watch the new Apple Watch Tutorial Videos.

The Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone. Besides the smart watch features the Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard when synching regularly with the iPhone.

Read the latest Apple Watch and Apple News.