Cleveland Browns Unveil New Nike Uniforms

The Cleveland Browns unveiled nine new NFL Nike Elite 51 uniform design combinations to season ticket holders on April 14.

The Cleveland Browns unveiled nine new NFL Nike Elite 51 uniform design combinations to season ticket holders on April 14. 

According to a press release issued on the Browns’ official website, the unveiling took place at the Cleveland Convention Center. The main factors taken into consideration for the new uniform design were team tradition, the team’s fans and the revitalization of the city of Cleveland.

The Browns players who modeled the new-look jerseys were Joe Thomas, Donte Whitner, Armonty Bryant, Karlos Dansby, Barkevious Mingo, Chris Kirksey, Dwayne Bowe, Brian Hartline and Taylor Gabriel, per The Northeast Ohio Media Grop’s Mary Kay Cabot. 

Cabot adds nine former Browns players were also on hand for the unveiling on Tuesday: Jim Brown, Hanford Dixon, Dan Fike, Bob Golic, Kevin Mack, Greg Pruitt, John Thierry, Jamel White and Felix Wright. 

Cleveland Browns release NEW 2015 uniforms #BrownsUnis >>> http://t.co/vE1JbsHEpU pic.twitter.com/JyHbc4Prel— Cleveland Browns (@Browns) April 14, 2015

Browns president Alec Scheiner told ClevelandBrowns.com the Browns are the only team NFL team with its city stitched on the front of their jerseys:

“We are truly excited to share these new uniforms with the city of Cleveland, the Dawg Pound and all of our loyal fans. Throughout the uniform design process, we focused on the core characteristics of our great city–strength and hard work–while also representing the spirit of the city’s recent transformation.

“We believe these new uniforms reflect those traits while staying true to our history. We are proud to be the only team in the NFL with its city across the front of its jerseys, as well as to pay tribute to our fans with ‘Dawg Pound’ embroidered in the back collar.”

Other features of the new Browns jerseys include the following, per the team’s official website:

* The phrase “DAWG POUND” is stitched onto the inside of the back collar.

* Contrast stitching represents detail and craftmanship paying tribute to Cleveland’s devotion to hard work.

Cleveland Browns New Uniforms Released via @coolcfbuniforms #TBG pic.twitter.com/u1IdKQjXZL— The Best Gear (@TheBestGear) April 15, 2015

* Bigger uniform stripes “extending the Browns’ original pattern into a consistent element through the jersey, pants and helmet to represent team solidarity. The horizontal sleeve stripe on the jersey now also crosses over to the chest panel,” per ClevelandBrowns.com.

* The team’s orange helmets feature a new brown facemask to represent Cleveland’s industrious nature.

The Browns also unveiled a third orange jersey to complement their home brown and away white uniforms. The team now has three colors for its pant set: brown, white and orange, per the Browns’ official website.

Andrew Gribble of ClevelandBrowns.com reveals Nike presented its final uniform design to the team in June 2014. After the Browns approved them, the new uniform manufacturing process progressed into the testing phase, which lasted three months.

“Every little detail matters when it comes to both design and how a uniform performs on field,” Nike VP and creative director for football Todd Van Horne told Gribble on Tuesday.

The Browns eventually approved the uniforms in Sept. 2014 for use in the 2015 NFL season and beyond, per Gribble.

Browns players react to the new uniforms on momentous night

[Read] http://t.co/MqcxRs5BBB pic.twitter.com/lAjaeq2Le6— Cleveland Browns (@Browns) April 15, 2015

Van Horne told ClevelandBrowns.com he believes his team came up with a design which will stand the test of time:

“We believe in timeless design and everything we do. We still want to look good 30 years from now and we think we’ve got a good combination here that will look good 30 years from now. You look at the (old uniforms) and say they still hold up. 

“We strive for that. We’re not doing this just to get a reaction, we’re doing these things for the power of Cleveland’s story and the power of their history.” 

For his part, Whitner told Cabot he loves the new uniform design:

“I love them. I’d seen them a few weeks back, and when you compare them to the old jerseys, the old jerseys kind of look a little boring, so we felt like it was time for a change, and I like everything about these jerseys.

“This is my favorite, orange on orange. Like neon, bright orange. I think it will show up good on T.V.

“It’s always about self-confidence. Deion Sanders said it all the time, ‘When you look good, you feel good, you play good.’ That doesn’t necessarily mean you’ll go out and do the X’s and O’s right, but you tend to do things with a little more confidence, and that’s what we wanted.”

 “They’re hot,” Dansby told The Northeast Ohio Media Group. “They’re cutting-edge.” 

“I like them,” Mingo told Cabot. “I think everybody here will like them. You see the tradition in the jersey, but it’s new and different.” 

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