Former Apple Executive Ron Johnson Launches Enjoy

Purchases on Enjoy come with a free personal setup session with an Enjoy expert.

Former Apple Executive Ron Johnson, hailed for his impact on the Apple retail store success launches ENJOY. ENJOY wants to revolutionize the way people buy and enjoy the world’s best technology products. The central feature of ENJOY is an ENJOY Visit which is offered free with every purchase to help people set up and get the most out of their technology.

“ENJOY was founded on the simple premise that people need help and we believe that a human connection is the best way to help them,” said Ron Johnson, CEO of ENJOY. “With ENJOY, we’re delivering the first Personal Commerce platform, offering an entirely new way for customers to buy products and for employees, an entirely new way to work.”

ENJOY is launching today in the San Francisco Bay Area and New York City. 

ENJOY Experts will hand deliver technology products to customers at a place and time of their choosing, and spend an hour helping them get up and running. The ENJOY Visit is offered free with every purchase made on GoEnjoy.com. In order to also help people get the most out of a technology product they already own, a customizable, paid ENJOY Visit is available for $99.

The heart of ENJOY is a team of highly trained ENJOY Experts who have a passion for people and technology. The ENJOY Experts are all salaried employees of ENJOY, with full benefits and equity in the company. All Experts are given the freedom to work according to a schedule that fits their needs. Using ENJOY’s proprietary app, each Expert sets their own schedule and is able to update it in real time. “We believe people today want the freedom to work when and where they choose, but that they also deserve the promises and security of a salaried position,” Johnson said.

ENJOY has partnered with brands including AT&T, Boosted, DJI, GoPro, HP, Lenovo, Sonos, and Specialized Bicycle. Each product is offered with a customized experience, designed by the partner company and delivered by the ENJOY Expert. For example, when someone buys a GoPro, the ENJOY Expert will hand deliver the product, unbox the GoPro and then help the customer create, edit and share their first movie.

“Stores offer choice, e-commerce offers convenience, and the hallmark of Personal Commerce is an unmatched personal experience,” according to Johnson.

AT&T will be the first company to integrate ENJOY into its online shopping experience and offer the ENJOY service to their customers directly from ATT.com. Beginning on /4/19, 2015, customers in the Bay Area and New York City will be able to select ENJOY as a free service included with the purchase of select eligible new smartphone or smartphone and tablet bundle at ATT.com. After checking out, ENJOY will contact the customer to schedule their delivery and visit with an ENJOY Expert at a time and place of the customer’s choosing.

“We’re passionate about rewarding our customers in many unexpected ways – and we expect ENJOY to be another powerful way to show our customers just how much we appreciate them,” said Brian Shay, president of Retail Sales and Distribution, AT&T Mobility. “Smartphones have become the center of the way most of us communicate, share and even purchase, and through ENJOY we’re now enabling our customers to purchase a smartphone online with expert help and delivery in a very simple, personal way.”

ENJOY has chosen Sonos as its featured audio brand at launch. “At Sonos, our mission is to fill every home with music, and we’re excited to be working with ENJOY to do that in a uniquely personal way,” explains CEO John MacFarlane. “ENJOY will give new Sonos users a high-quality retail experience from start to finish, and the talented group of Experts will help customers discover how easy and intuitive it is to use Sonos to stream music to every room of their homes.”

The concept of ENJOY sounds enticing, but it will be very hard to scale. Cost is another issue. Right now ENJOY offers products at the same price as available on other retailers including Amazon. How long can that be feasible to do? The ENJOY experts are a considerable overhead that requires an additional revenue stream.

Consumers in the serviced areas can check out the offers on goenjoy.com.