Hasbro Partners with 3DS to Build 3D Play Printers For Kids

Hasbro and 3D Systems agreed to work together to redefine play by making new 3D printing play printers and platforms for children and families.

Hasbro, Inc. has agreed to co-develop and co-venture with 3D Systems in order to manufacture and commercialize innovative 3D play printers and platforms for kids and their families. These products of the mind will arrive later on in 2014.

Hasbro is a renowned name in the world. It is a globally-branded play company that is famous for its products especially designed to fulfill the needs for play in children and families. This company has a world class brand portfolio that includes: Transformers, Monopoly, Play-Doh, My Little Pony, Nerf and more.

Hasbro is actually a world class company that delights its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. It not only makes games and toys for kids, but creates TV programs, digital games and motion pictures to boot.

“We believe 3D printing offers endless potential to bring incredible new play experiences for kids and we’re excited to work with 3D Systems, a recognized industry leader in this space,” said Hasbro President & CEO Brian Goldner. 

This partnership combines the powerful portfolios of both the firms. Hasbro plays its part with its world famous portfolio of consumer brands, extensive play expertise and retail reach. And 3D Systems is contributing its powerful portfolio of 3D printing products, platforms and perceptual devices. Both the firms will redefine play by making new and innovative play and co-creation experiences part of the mainstream at home and online.

“We are thrilled to collaborate with Hasbro, a premier, global, branded play company, to jointly define, shape and lead the entire digital play space, powered by 3D printing,” said Avi Reichental, President and CEO, 3DS.