LG G4 is Official and Ready to Take on Galaxy S6

The LG G4 already leaked left and right and today the new LG flagship smartphone is finally official.

LG Electronics unveils its leaked LG G4 smartphone finally official today. LG held launch events in New York, London, Paris, Singapore, Istanbul and Seoul. Approximately 1,000 guests around the world gathered to view the new LG G4, the successor to the G3. Among the first users of the LG G4 will be 4,000 lucky customers who will receive the new smartphone as part of the company’s largest-ever consumer experience campaign.

The leather wrapped (sick!) LG G4 features a 16MP camera with a F1.8 aperture lens which allows 80% more light to hit the image sensor than in the LG G3. The high-end camera module is paired with the new IPS Quantum Display that is better than the Quad HD display introduced to the world in the LG G3.

“We are living up to our promise of Innovation for a Better Life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”

LG paid special attention to the materials utilized in its newest flagship. The LG G4 is available in handcrafted, genuine full grain leather in six colors. We ask why? If consumers like leather than they get a case. It does not make sense to integrate the leather in the smartphone.

LG makes a big deal out of the leather. It has been made with a vegetable tanning process, which is an age old tradition that requires skilled craftsmen to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones that look authentic and change over time. Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used.

Good thing that LG offers the G4 with a pure Ceramic White rear cover with 3D patterns, artisan-forged Metallic Gray as well as in gold color.

The LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20% greater color reproduction, 25% improvement in brightness and 50% greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios.

With G4, the higher quality display doesn’t come at the expense of battery life. The LG G4 is equipped with a high-capacity 3,000mAh removable battery, a rare feature in today’s high-end smartphones. Combined with the benefits offered by the snappy yet energy-thrifty Qualcomm Snapdragon 808 processor with X10 LTE, the LG G4 has no trouble getting through a full day of normal use. In fact, the LG G4 is estimated to last 20 percent longer than the G3, from the same capacity battery.

The LG G4 is the first phone to utilize the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options for advanced users.

The LG G4 will start its global roll-out on April 29 in Korea and will eventually be available on approximately 180 carriers worldwide. Prices and carrier availability will be announced locally in each market.