Twitter introduces Audience Insight Tool

Advertisers can now understand key audiences on Twitter.

Twitter launched a new tool for advertisers to understand their audience. With audience insights, advertisers can discover valuable insights about your followers and the people who have engaged with your organic Tweets.

The tool allows advertisers to also identify new, relevant audiences to target for an upcoming campaign. The Twitter audience insights dashboard provides aggregate information about user demographics, interests, purchasing behavior and more.

Concern Twitter users reading this should find comfort in Twitter taking privacy as top priority for audience insight. All information is aggregated, derived from Twitter data sources and information that is matched from our Marketing Platform Partners, such as Datalogix. This allows advertisers to see aggregate insights, while keeping user information private.

Audience insights is now available to all Twitter advertisers and analytics users. Twitter-specific information can be accessed within the U.S., with plans to roll this out more broadly over the next few months. The new Audience Insight tool is available in the Twitter Ads account service.