Under Armour Teams With HTC for Mobile Fitness App

The app will track users workouts and offer health tips.

One of the leaders in the fitness market is branching out to help its customers track their fitness through mobile devices.  Under Armour is teaming up with HTC to bring a new fitness app, UA app, which connects users to their health and fitness network.

UA Record will combine other programs and apps such as FitBit and Map My Run into a single network where users can interact and upload their fitness data.

“You can create micro challenges to compete with your friends, engage with one another to meet your goals and share your goals,” said Under Armour Senior Manager Sara Hester.

The app will track users workouts and offer health tips for getting in better shape, losing weight, or maintaining a healthy lifestyle.  It will also give users access to fitness advice and exercise routines from celebrities and athletes.

“In addition to data tracking, there’s content and information and you can building a community with other friends, friends in the network to share and inspire one another,” Hester said.

The app allows users to log in to upload their daily workout regimen, and will provide easy-to-read weekly and month progress data.  The pairing with HTC helps Under Armour dive into the mobile device market.

Robin Thurston, the Senior Vice President of Connected Fitness at Under Armour, said, “HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.”

The Connected Fitness app is available now for free on Android and Apple Devices.