Samsung beats Apple as Brand of the Year 2014

Ace Metrix has released their annual Brand of the year ranking and Samsung comes out on top in the hardware and mobile devices category.

Ace Metrix released their annual brand ranking. The analytics company awards brand of the year awards in several categories. Samsung comes out on top in two categories. Samsung is the brand of the Year in Technology Hardware and in mobile devices beating Apple and others.

Samsung Mobile won the Mobile Devices category by relying heavily on the tactic of conveying compelling product innovations through relatable feature demonstrations. Samsung Mobile produced 12 of the top 20 Mobile Device ads this year, including “Water Resistant” (Ace Score 739), the second highest-scoring ad across all categories.

Samsung Hardware, which earned an average Ace Score of 613, outperformed the close second place brand Intel (average Ace Score 606) and stiff competitive hardware brands HP, Google and Microsoft. 

Google topped the Software & Websites category with an average Ace Score of 591, having also debuted eight of the top 20 ads (based on its percent gap to the 2014 category norm) in the category. In fact, Google’s “Year in Search 2014,” which, like last year, debuted on the final day of the year, earned an Ace Score of 691, 37 percent above the Software & Websites category – the largest percent gap of any ad to air in 2014. 

Forbes has ranked Apple is the most valuable brand of the year in November. These brand rankings have a subjective quality.

About the Ace Metrix Score:
Ace Metrix gathered more than 3.5 million responses from approximately 700,000 consumers that generated creative potential scores for nearly 7,000 new video ads in 2014. Each ad is scored against a unique panel of 500+ consumers, demographically balanced to the US census for age, gender and income. The Ace Score is the holistic measure of ad creative impact and includes data on attributes such as Persuasion, Likeability, Information, Attention, Change, Relevance, Desire and Watchability. Hundreds of qualitative consumer verbatim responses are collected for each ad and inform additional measures such as the Emotional Sentiment Index.