Miranda Lambert sings ‘Roots and Wings’ for Ram Trucks New Commercial

Miranda wrote a new song and features in their advertisements while Ram trucks also get a spot to advertise in her Certified Platinum tour.

Ram Trucks has become a very successful brand in truck sales as it goes against the status quo. The quality of the trucks, fuel consumption and performance has made breakthroughs in the market of trucks. When they wanted to design a new advertisement campaign, they found one of their own customers to be the perfect partner to sell their brand of trucks.

The Grammy award winner and five time consecutive CMA winner Miranda Lambert is a hit country music star who owns a farm herself and yes, she also uses Ram trucks on her farm.

Having been born and raised on a farm, Miranda has spent her life around trucks and when it came to singing about them, she decided to write her own song. The song is titled “Roots and Wings” and it is definitely being featured in all the media repertoires.

The lyrics goes something like; “I got red dirt stains on my boots and jeans, calloused fingers from my guitar strings.” Yes, she takes us to her great country heritage and that is what that Ram Company was looking for.

Ram President and CEO Robert Hegbloom expressed in a press release which came out after the launch of the advertisement that Miranda shares the same set of characteristics as they ensure their truck has including being hard working, determined, goal-oriented, tough and a driving purpose to perform brilliantly at the highest levels. Not only do the characteristics meet, Miranda has also brought in a fresh set of audience and customers with her.

The country star and the company have definitely given each other a new set of perspective that will reach out to the world beyond their own to each others.

Miranda’s song is accompanied by a live action video with illustration, animations and vintage style. The video features Miranda driving around in a truck while a few pictures of the locations that are special to her and her family. The advertisement certainly touches a personal note and the customers can relate to her and the company.

The commercial hits the TV and social media with 60 and 30 second spots with Miranda’s song and finished with Ram’s motto; Guts, Glory, Ram. There is also a 15 second spot for viewing on YouTube so they have covered all social and commercial media platforms.

But that’s not all. Miranda is taking the truck along with her. The advertisement will be featured between breaks at her current Certified Platinum Tour. The truck is also exhibited on the display so people can take and post pictures with under #rootswingsram. The truck will also be towing her vanity van “Wanda the Wanderer”.

This new partnership will work as reckoned by Ram Trucks marketing expert. Miranda and Ram are perfect partners.