Yahoo enables Apple Watch Developers Track App Usage

Yahoo announced today that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch.

Yahoo announced today that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch. Yahoo’s Flurry Analytics has made it possible for developers to better understand how users interact with their apps smartphones. Now developers of Apple Watch apps can also track usage of their apps on the Apple Watch.

Yahoo is making analytics for the Apple Watch available to developers for free like before. With the latest Flurry iOS SDK developers will be able to track new users, active users and the actions of their Watch users with custom events. They will also be able to understand how usage balances out between the Apple Watch app and its parent app on the user’s smartphone.

“With this new opportunity in wearables, many developers are experimenting with strategies for building successful Apple Watch apps,” said Brad Jones, Director, Product Management at Flurry from Yahoo. “The Watch is shifting the way the industry thinks about app creation. Analytics are an important part of this journey. This is uncharted territory for developers and advertisers alike, and understanding user behavior is crucial for success.”

Apps will be reimagined, more intuitive and simplified for the Apple Watch.

The Flurry Analytics SDK can be downloaded here.

Yahoo bought Flurry in July of last year.