Failing to plan is planning to fail. Apple knows this and is busy prepping for the big launch of its Apple Watch, which is expected to do what the iPhone did for the company. According to 9to5Mac, Apple is rigging a new sales strategy on its Apple Stores to accommodate the influx of customers eager to test the smartwatch.
Specifically, Apple will allocate 15 minutes per customer and will prepare 10 or more stations where customers can try the device. During the tests, customers will be guided by trained Apple employees and will be able to reserve their own unit. Those without reservations can still get an Apple Watch on April 24th, as stores will have units ready for walk-in purchases.
Sources said that Apple is dividing its retail staff into four groups. The first group will be assigned at the Apple Watch stations to assist customers. Another group will be assigned for sales. This group will set up two lines: one for customers who already know what Apple Watch to buy and another for those who aren’t sure about what model to get.
A third group will be trained to answer general questions and the last group will be made up of well-trained employees called “experts,” who will be assisting customers of the gold Apple Watch, which sells for $10,000. Considering the whopping cost of the gold model, it makes sense for Apple to designate a special team of sales people. Apple looks pressured to meet the high expectations. It will be interesting to see how the world reacts to the Apple Watch.
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