Apple tops Best Global Brands report again as tech continues to dominate

Interbrand has discharged its Best Global Brands rankings for 2014, and at the end of the day, the rundown of 100 organizations is bested by innovation organizations. Apple, esteemed at $118.9 billion, sits in the top spot, only in front of Google at a cost of $107 billion.

Of the 100 organizations on the rundown, 13 work in the tech division, and five of those are in the main ten — notwithstanding Apple and Google, IBM and Microsoft take the fourth and fifth spaces in the rankings, while Samsung comes in seventh. Coca-Cola still shows up in third place, knock to a bronze decoration after Apple and Google finished the beverage realm’s 13-year rule at the highest priority on Interbrand’s rundown a year ago.

These titan tech enterprises effortlessly prevailed over stimulation titans, for example, Disney and MTV, auto organizations Mercedes Benz and BMW, and high-esteem extravagance brands like Louis Vuitton and Cartier. Interbrand says it weighs up three key angles in choosing a brand‘s quality — the budgetary execution of the organization’s items and administrations, the part the brand plays in affecting buyer decision, and the capability the brand need to charge a premium value or secure income for the organization. There’s some subjectivity at play in choosing brand valuations, however Interbrand says its system is the first of its kind to be ensured by the International Organization for Standardization, importance its dissection has been autonomously affirmed as précis.

source: bestglobalbrands, via