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A new surprise entry in the Super Bowl 2014 Ad line-up has been revealed and it is actually for charity. You can help too. Just download the new U2 song during the Super Bowl for free.
The Super Bowl 2014 takes place on February 2, and will have the Broncos play against the Seahawks in the Big Game. Besides the game there will be again a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second spots. A new Super Bowl advertiser has come forward with a huge announcement joining our Super Bowl 2014 Ad Line-up. Bank of America has partnered with U2 for a very special 60 second Super Bowl ad and has commited to more than $10 million to fight AIDS over the next 2 years.
The Bank of America Red Super Bowl 2014 will debut a new U2 single titled Invisible. The new U2 song will be available as a limited edition release on iTunes for free download during the Super Bowl and for the following 24 hours.
For every download during that timeframe, Bank of America will donate $1, up to $2 million total, to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which provides life-saving HIV/AIDS treatment, testing and prevention services to tens of millions of people in the world’s poorest countries.
U2’s Bono said, “Bank of America coming on as a (RED) partner to help the Global Fund’s efforts to eliminate AIDS is great news. It’s the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people. And just in…the bank’s commitment of $10 million has resulted in the Gates Foundation, SAP and Africa’s Motsepe Family matching for a total of $22 million. Incredible.”
Find out more details and how you can donate today on the Bank of America RED page. Watch Bono explain why RED partnered with Bank of America in the video below.
Super Bowl 2014 will take place in New Jersey on February 2. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.
Find all the facts and answers about Super Bowl 2014 in our Super Bowl 2014 FAQs.
Watch the Super Bowl 2013 Ads online.