The public perception of the best car brands this year was revealed in a recent survey. The car brands appeared one after another as perceived by the public in 2014. The defining features included several parameters and criteria.
The Car Brand Perception Survey also discovered two other models at the fifth and sixth spots. These were Tesla Motors and Subaru respectively. About seven genres were chosen to be decided upon by a random sample of more than a thousand people.
Quality, security, capability, worth, fuel consumption, external look and creative trend were just some of the categories reserved for judgment. Basically, it is not the actual value of the car brands but how they are seen in the mind’s eye of the public that is of importance here.
Practical experience driving the vehicle and the news that travels from one person to another figure. Tesla was the car that was gaining points the fastest. And Subaru was right behind it. But the top four spots went to Toyota, Honda, Ford and Chevrolet.
— Kia 1 year 10 weeks ago.
Meanwhile, the brands that were in disfavor included: Land Rover, Maserati, Jaguar and (believe it or not) Rolls Royce. It seems some very radical changes have been made in the perceptual perspective of the public consumers.
The various factors which existed in the categories were separately dealt with in detail. The precise survey is a valuable contribution to the general image of these car brands in the customer’s imagination.
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