BlackBerry and T-Mobile Revives Partnership by Launching BlackBerry Classic on /4/13

BlackBerry and T-Mobile Revives Partnership by Launching BlackBerry Classic on /4/13

Love is sweeter the second time around.

BlackBerry and T-Mobile severed their ties last year when the carrier emailed BlackBerry users to switch to iPhones—a surprising move that prompted John Chen to address the anti-Blackberry campaign in a blog post.

“I can assure you that we are outraged too,” Chen wrote last year. “What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.”

But it looks like the two companies were able to settle the mishap. T-Mobile announced this week that it will bring the BlackBerry Classic to its “Un-carrier” customers on /4/13. The BlackBerry Classic was announced in December last year, donning the company’s flagship QWERTY keyboard and new features. BlackBerry added new colors to the Classic in March. The device debuted on AT&T early this year.

“People who love BlackBerry smartphones and want to use one on America’s fastest nationwide 4G LTE network now have that choice,” said John Legere, president and CEO of T-Mobile. “Bringing BlackBerry into our device line-up now also stokes Un-carrier 9.0, which is all about bringing the Un-carrier revolution to business.”

Meanwhile, BlackBerry CEO John Chen sounded happy saying, “Together with T-Mobile, we hope to deliver highly differentiated solutions that appeal to our mutual users: the power professionals who depend on their smartphones to get things done and make things happen.”



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