Mercedes, Lexus and BMW have the three top models and score most searches during Super Bowl 2015.
The 2016 Mercedes Benz AMG GT has scored big during the 2015 Super Bowl in catching the attention of car shoppers. The Mercedes Benz Super Bowl commercial which has been dubbed as ‘Fable’ is a contemporary take on the famous tortoise and hare story.
The AMG GT will be seen arriving at the Mercedes Benz dealerships this spring and the model is an all new two seat sport coupe that is a replacement of the outgoing model SLS AMG. Moreover Mini Cooper, Dodge Challenger, Kia Sorento and Toyota Camry are the models with the lowest increases in searches during the Super Bowl.
Many of you will be happy to hear that Lexus has scored the top performance by brand during the 2015 Super Bowl and Lexus is followed by none other than Mercedes Benz and Fiat. The models that Lexus showcased during the game included the 2015 Lexus NX 200t and RC.
Jessica Caldwell who is a senior analyst at Edmunds stated that with more vehicles on the market than ever before the automotive advertisers compete to stand out from the competition by being bolder, which means with their creative and their pocketbooks.
She also stated that both of these objectives are achieved through a well-executed super Bowl ad. Jessica further commented that past records show that the Super Bowl is a very important and powerful launching pad for debut models which are looking to make a dramatic first impression on car shoppers.
The Lexus RC 350 increased 1820 percent in new car searches which makes it the most searched model advertised during the Super Bowl XLIX. Several other luxury models such as the Mercedes Benz AMG GT and BMW i3 came out after the Lexus RC 350 and together form the top three models with the largest percent increases. The BMW i3 increased by 1131 percent while the Mercedes Benz AMG GT increased by 950 percent.
Karl Brauer who works as a senior analyst for Kelley Blue Book’s KBB.com stated that the Lexus has used its new performance car’s name the RC 350 to make a commercial with playful themes and this has helped attracting the viewers.
Karl also stated that the BMW’s i3 saw a more than 1000 percent increase in shopper behavior with its spot that played off the cutting-edge nature of its all electric model. He also commented on the next top three models and explained the reason behind the increase for Mercedes Benz’s AMG GT.
He also said that the Jeep Renegade and Chevrolet Colorado rounded out the top five increases in model activity. On the other hand he stated that it is very surprising that the Lexus NX saw a very slight increase in user activity along with the Toyota Camry.
It seems that the Super Bowl is very effective in increasing awareness about new models as Jessica explained. So an advice for all car manufacturers is that they should take the Super Bowl seriously and the ones who missed it should not miss it again.
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