The BMW Super Bowl 2015 Ad will advertise the BMW i3 electric car.
The BMW Super Bowl 2015 Ad will feature the BMW i3 electric car. The 60 second spot will mark the return of BMW to the Super Bowl Ad line-up after a 4 year break. Just when Volkswagen is on the sidelines other German car maker steps in. Besides BMW also Mercedes-Benz is returning to the Super Bowl. We also expect Audi to come back again this year.
The 60-second BMW Super Bowl 2015 Ad has been created by KBS (kirshenbaum bond senecal + partners). The decision to feature the all-electric BMW i3 shows that BMW tries to foster its green image. The German car maker will try to win ground against Tesla Motors.
As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy.”
The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber. Currently available in the U.S., the BMW i3 has a starting MSRP of $43,350 (Including $950 Destination and Handling), and the range-extender model has a starting MSRP of $47,200 (Including $950 Destination and Handling).
BMW released the BMW Super Bowl 2015 Ad on January 26. The 60-second Super Bowl Ad will air in the first quarter of the Big Game. As I predicted that the ad tries to be funny. The BMW i3 is not what you call a cool car. It is rather cute and awfully responsible. BMW hired former Today Show hosts Katie Couric and Bryant Gumbel to star in the ad making fun of their legendary clip 20 years ago about not knowing what the Internet is.
The spot juxtaposes the famous 1994 Today Show clip of Katie Couric and Bryant Gumbel’s initial confusion surrounding “what is the internet?”, to Katie and Bryant in 2015 grasping the newfangled concept of the revolutionary BMW i3.
“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way.”
The BMW i3 spot marks the first time both Katie and Bryant have participated in national brand advertisement.
“When BMW offered me the chance to turn back the clock to 1994 and make fun of Bryant—and myself – I jumped at the opportunity,” said Katie Couric. “The tape doesn’t lie, we weren’t exactly visionaries back then, but thankfully in 2015 we are much more adept @ recognizing game-changing, environmentally friendly innovations like the BMW i3.”
“The BMW i3 Super Bowl spot is my very first commercial, and the opportunity to reunite with Katie was a no-brainer,” said Bryant Gumbel. “We are not actors, and we got to be ourselves, which made it fun and easy.”
Super Bowl Ad Facts & Figures
BMW Super Bowl Achievements
BMW has been absent from the Super Bowl ad line-up the past 4 years. In 2011 the German luxury car maker came back from a 10 year break. The 2011 BMW Super Bowl ad featured the BMW Advanced Diesel. A second spot featured the BMW X3.
BMW Super Bowl Ad Agency
KBS (kirshenbaum bond senecal + partners)
Social Accounts for Super Bowl
BMW on Twitter
BMW on Facebook
BMW on Youtube
About BMW USA
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 147 BMW motorcycle retailers, 122 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
I4U News will again bring you full coverage of the Super Bowl 2015 Ads. The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.
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