Gisele Bundchen Appears in New Perfume Campaign

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Gisele Bundchen appears in a new short film for perfume campaign of Chanel No. 5.

Gisele Bundchen is the face of Chanel No. 5. 34-year-old Gisele can be seen riding waves in the perfume campaign. Chanel decided to make short films for the perfume campaigns. The name of the film is ‘The One That I Want’ and it was directed by Baz Luhrmann. 

Gisele who is the world’s most expensive model, made $47million last year. The collaboration had this beautiful model, the most talented Hollywood directors and an iconic 1921 fragrance. 

The film is expected to be released on October 15. However, on 13th October, Chanel released Gisele’s two photos with the surfboard and they also release a 15 second teaser. 


Here we go! Ready for CHANEL N5 launch @Chanelofficial #theonethatiwant Aqui vamos nós! Pronta para o lançamento do CHANEL N5 @Chanelofficial #theonethatiwant

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Hanging out with the boys @karllagerfeld @bentoub @bazluhrmann #N5 Com os meninos #chanel #N5 #theonethatiwant

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In the teaser we see Gisele on a Chanel surfboard and she is also wearing a Chanel swimsuit. Gisele is riding the waves with her big wavy hair. Then we see Gisele wearing bold dresses and she is walking through the NY alleyways. 

We are still thinking how these two scenarios are going to match with each other. One thing the directed has done is that he has grabbed our attention and we all are anxiously waiting to see what happens next. 

The main reason for that is we’re not thinking about waves and New York alleys when we think about the Chanel perfumes. It might be the case that Chanel might be advertising their Chanel swim suits or they might be getting into the surfboard business which seems highly unlikely. 

We are all thinking whether they have finally given up on perfumes and started advertising other things and this is why the director has indeed grabbed out attention. 

The model has been working ever so hard since Chanel announced that Gisele was in partnership with them in May. Gisele was advertising the No.5 fragrance and she was also the face of Chanel’s Les Beiges beauty campaign. 

Gisele was able to turn heads at the Chanel runway in the Paris Fashion Week in September. Chanel believe that Gisele has natural beauty and femininity and this is why they decided to become partners with her. 


Honored to be the face of CHANEL Nº5. What an amazing experience it was to work with film director @BazLuhrmann and @CHANELofficial team. #theonethatiwant. Que honra ser o rosto do CHANEL Nº5. Que experiência incrível foi trabalhar com o diretor de cinema @BazLuhrmann e a equipe da @CHANELofficial.

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Source: Forbes

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