Hyundai Super Bowl 2014 Ads feature Elantra and Genesis

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There will be two Hyundai Super Bowl 2014 Ads. Hyundai downgrades a bit from the massive 5 ad line-up in 2013.

The Super Bowl 2014 takes place on February 2, 2014 and will have besides the big game a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second spots. Here is another entry in the Super Bowl 2014 Ad Line-up. The Hyundai Super Bowl 2014 ads will feature the Eleantra and the all-new Genesis. In its seventh consecutive year as a Super Bowl advertiser, the car maker will air two Super Bowl ads.

Update: Hyundai Super Bowl 2014 Ad Dad’s Sixth Sense Ad Released
Update: Hyundai Super Bowl 2014 Ad Nice Released

The ads use clever interpretations of real life moments to position a Hyundai as the ultimate driving companion and trusted family member. One spot, leveraging the talent of a celebrity comedian, continues Hyundai’s longstanding tradition of using humor to highlight vehicle performance and function. The second spot illustrates the close connection of family. Creative was developed by Hyundai’s agency of record, INNOCEAN USA.

Hyundai will open its Super Bowl advertising showcase with a 30-second spot titled “Dad’s Sixth Sense,” during the first quarter. In a sketch that any dad can relate to, the spot dramatizes the near-misses and saves of everyday parenting, giving a dramatic demonstration of the all-new Genesis and its Automatic Emergency Braking capabilities – one of the many features included in Genesis’ comprehensive suite of safety services, the Sensory Surround Safety System.

“Nice,” a 30-second in-game spot running in the fourth quarter, is inspired and made possible by the new sporty, compact Elantra. The humorous spot follows a young comedic talent in an escalating game of compliments between two identical Elantras, effectively showcasing the innovative performance, style and technology features of Hyundai’s new compact sedan.

“Each year we challenge ourselves to come up with a new, inspiring way to showcase Hyundai during the biggest TV event of the year, while staying true to our audience and what’s most relevant to them,” said Greg Braun, Executive Creative Director, INNOCEAN USA. “This year we were able to take two different approaches to our spots – from fun and comedic, to endearing and sentimental – while still focusing on the essence of Hyundai. Our focus always has been how the Hyundai vehicle inspires and enables our consumer – whether you’re a first-time car owner or looking to upgrade into your first true premium car.”

Watch the funniest Hyundai Super Bowl Ad from last year below.

Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.