Marriott’s Banking A French Kiss To Promote Paris

Marriott International’s joined the short film genre, producing John Gray’s French Kiss. A movie where jaded cynicism meets magical realism as one American goes on a journey, looking for a mysterious woman, and finds Paris instead.

In a bold move, Marriott Hotels has opened up Marriott International’s Content Studio, a movie production company that produces short films centered on various Marriott locations.

The latest release is French Kiss, a story about Ethan (Tyler Ritter), a young American, obsessed with work over exploring Paris. Staying at the Paris Marriott Hotel Champs Elysees, he runs into a mischievously French woman, Margaux (Margot Luciarte). He then sets off on an adventure to wander throughout the capital based on her clues.

Kim Moses, executive producer of the movie, complimented the ability to work with Marriott in showcasing the beauty of Paris while understanding the comfort in a name brand.

“We are incredibly proud and excited to introduce the magical realism of our newest film, French Kiss, to remind the world that in the stunningly beautiful, romantic city of Paris, wondrous things are possible.”

Ritter seems to share the same experiences as the character when first visiting a decade ago. “Having the opportunity to portray Ethan during his magical journey of epiphanies through the city, I was able to make up for not having taken the time to truly appreciate Paris and its people a decade ago.”

Moses also points out that in the land of digital devices and corporate comfort like hotel wi-fi, short films have a broader way of connecting to audiences now. That magic does not have to be centered on a single element since life is always moving.

My new short coming to a digital platform near you #frenchkiss @TylerRitter @MargotLuciarte #marriott #paris #magic pic.twitter.com/fdLuEljrqU— John Gray (@JThomasGray) April 11, 2015

“And, in an era when everyone has their eyes glued to their digital devices, French Kiss delivers the universal message that the best way to travel brilliantly is: eyes forward. It’s what Ethan discovers as he’s led on a magical journey by the mysterious Margaux.”

Producers Ian Sander and Kim Moses of Sander/Moses Productions/SLAM worked with the hotel brand that allows access to grand properties for small budget pieces. “In an ever-changing world of content creation and 21st century global interconnection it is really exciting to be teaming up with a premium travel brand like Marriott in the digital content space,” said Sander.

French Kiss is the first international film for the digital production with Marriott.

David Beebee, vice president of Creative and Content Marketing at Marriott International, believes that the artistry merges with the company’s own values.
“French Kiss will propel our ‘3Cs’ strategy of producing entertaining and informative content that builds communities of people passionate about travel who will drive commerce to our company’s global portfolio of hotels.”

Set to premiere on YouTube /4/19, French Kiss will also be available through digital, theater, in-room, online and Marriott.com. Marriott’s 47 million Marriott Reward members will also have access to the film.

For more information on French Kiss, please visit frenchkissfilm.com.

Source: PRNewswire