Sony boosts “selfie” trend with the launch of Xperia C3

It is going to be the world’s best selfie smartphone

Sony knows what its customers are going to love and what they are secretly hoping for. With the selfie craze taking charge, someone ahd to come up with this and we are glad it was Sony. Yesterday Sony announced its Xperia™ C3 which is the ultimate ‘selfie’ smartphone which also capitalizes on social sharing. This has been made possible with the leading digital imaging technology and interactive camera apps which Sony is undoubtedly capable of.

Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications stated that “Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate social sharing experience with a new powerful ‘PROselfie cam’. It also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price.” He further added that “the rise of selfies shows no signs of abating – its usage has increased by 17,000% since 2012 with the word officially being added to the Oxford English Dictionary in 2013. We’re excited to offer SONY’s first ‘PROselfie Smartphone’ and play a part in this global phenomenon.”

The Sony C3 is going to be the world’s best selfie smartphone ever made because it has been particularly optimized for taking selfies with the powerful new ‘PROselfie cam’ and tons of selfie apps. There is a 5 MP wide angle camera which is going to allow users to take selfies and share them and on top of that it is equipped with Superior Auto mode and a soft LED flash in any light. To add in some more fun, you can use the AR effect on the front camera or use the Portrait Retouch camera app which allows you to style your close-ups in real-time and post pictures in one of 10 different Deco frames.

source: sonymobile