Credit: The Verge
Sony has introduced its own internet TV service, a service that is designed to kill your cable box.
Sony Computer Entertainment Inc. and Sony Network Entertainment International, LLC launch PlayStation Vue, a new cloud based TV service that will redefine the television experience. The Group CEO and President of Sony Computer Entertainment, Andrew House said that the everyday TV is now going to become something extraordinary because of this new cloud based TV service.
PlayStation Vue has a powerful user interface and it is a combination of both catch up and on demand TV content. Its user interface delivers exceptional personalization and simplicity. Users can now easily access their favorite channels and shows through PlayStation Vue. The device also recommends users movies and shows based on their preferences and viewing habits.
Now you can easily discover the content with PlayStation Vue with the help of its Search feature. In order to perform advanced search you can use the Explore function. This function allows you to filter on- demand as well as the live TV content. You can also sort your programs by genre, popularity, length, and rating.
You can now schedule your shows, according to your own timetable. The service allows you to watch programs of the past three days with schedule recording. Not only this, viewers are also allowed to save their favorite programs on the cloud storage without scheduling conflicts and storage restrictions. Once the user marks a show as his favorite show, he will have access to its all episodes for 28 days, thus making it possible for him to watch it anytime he wants.
“Everyday TV is about to become extraordinary with our new cloud-based TV service, PlayStation™Vue,” said Andrew House, President and Group CEO of Sony Computer Entertainment Inc. and Group Executive in charge of the Network Entertainment Business.
“PlayStation™Vue reinvents the traditional viewing experience so your programming effortlessly finds you, enabling you to watch much more of what you want and search a lot less. PlayStation™Vue brings the best of live TV and a robust catalog of the latest content, always keeping you connected to what’s popular, new and trending. Today’s announcement builds on the historic success of PlayStation®4 and demonstrates what our company is capable of when we embrace disruption and stay true to gamers.”
Initially PlayStation Vue will offer around 75 channels to the users, including local broadcast stations. Some of the major network partners include CBS, Discovery Communications, Fox, NBC Universal and Viacom.
The Senior Vice President for Digital distribution and Partnership at Discovery Communications, Rebecca Glashow said that PlayStation Vue is very similar to your satellite and cable subscription and it will revolutionize user experience. In addition to this she said that the experience is more like internet as you can search, navigate and discover content.
Many of the PlayStation users subscribe to top-tier packages from satellite and cable companies, but they often complain about how hard and frustrating it is to find programs, according to House. In addition to this he said that their customers are heavy consumers of entertainment and it is very frustrating for them when they can’t watch that they really want to see.
Sony hasn’t revealed the price for its new service, nor has it elaborated on other details. All the company said was that the rate would be competitive and fair. Users won’t require long term contracts or installation fee. According to Media executive, the price of this service would range between $60 and $ 90.
Sony is targeting an audience of almost 35 million people. These people use Internet enabled PlayStation consoles in America, according to House. These users mainly comprise of young and adults. Sony plans to extend their service to other non-Sony devices such as Apple iPad.