It is almost here. The Sports Illustrated Swim 2015 edition will be released online today.
Say good-bye to the Sports Illustrated Swimsuit 2014 models. Today the 2015 Sports Illustrated Swimsuit edition is launching online. The print edition of the Swim 2015 Sports Illustrated feature goes on sale on Tuesday.
Sports Illustrated revealed Hannah Davis as the 2015 Sports Illustrated Swimsuit cover model last week. Besides the surprise pick of Hannah Davis as cover model, the Swim 2015 edition will also be the first one featuring plus size models.
Another first is the Sports Illustrated Swimsuit Fan festival. The party starts today in New York at 11am at the Herald Square. On Feb. 11 the swimsuit models including Chrissy Teigen and Lily Aldridge will rock Nashville.
Keep an eye on the http://swimsuit.si.com/swimsuit. This is where the Sports Illustrated Swimsuit 2015 edition will be released. It will replace images and videos of Kate Upton, who has been the big star of the past two Swimsuit editions. Will she be back in the 2015 Sports Illustrated Swimsuit magazine? We have no confirmation yet.
Last year the Sports Illustrated Swimsuit edition celebrated its 50th anniversary. The special feature has been growing to become a huge online media event. The amount of content that Sports Illustrated is publishing online featuring the swimsuit models is staggering. Besides the photo spreads there are tons of videos and special features that keep you on the SI.com site for hours.
The Sports Illustrated Swimsuit franchise reaches more than 70 million people annually, and more men 18 to 34 than the Super Bowl. The iconic franchise now spans more than 20 product extensions in digital social, broadcast, publishing, mobile and consumer products, along with supporting a vibrant experiential marketing business. Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks and Heidi Klum. All of Swimsuit’s product extensions are built upon a heritage of amazing photography and footage of gorgeous models and athletes from the most exotic locations in the world.
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