Super Bowl XLIX between the New England Patriots and Seattle Seahawks garnered a viewership of 114.4 million — the most ever in United States television history.
Super Bowl XLIX is the most-watched program in U.S. television history.
According to an NBC Sports official press release, Super Bowl XLIX between the New England Patriots and Seattle Seahawks garnered a viewership of 114.4 million. This number tops last year’s Super Bowl XLVIII showdown between the Seattle Seahawks and Denver Broncos by 2.2 million. NBC obtained the national data from the Nielsen Company.
In addition, Super Bowl XLIX also becomes the highest-rated Super Bowl in 30 seasons, per NBC Sports.
NBC Sports Group chairman Mark Lazarus raved about the constant drawing power of the Super Bowl. He said,”Last night’s Patriots-Seahawks Super Bowl ranks among the most exciting events in U.S. history. Super Bowl XLIX delivered for all of our partners, proving once again that the Super Bowl is the most dominant and consistent property on television.”
Here are the most-watched programs in U.S. television history, per NBC:
114.4 million — Super Bowl XLIX, NBC (Feb. 2015)
112.2 million — Super Bowl XLVIII, NBC (Feb. 2014)
111.3 million — Super Boxl XLVI, NBC (Feb. 2012)
111.0 million — Super Bowl XLV, FOX (Feb. 2011)
108.7 million — Super Bowl XLVI, CBS (Feb. 2013)
106.5 million — Super Bowl XLIV, CBS (Feb. 2010)
106.0 million — M.A.S.H. Finale, CBS (Feb. 1983)
98.7 million — Super Bowl XLIII, NBC (Feb. 2009)
The official NBC press release also lists the highest-rated Super Bowls:
49.1/73 — Super Bowl XVI, CBS (Jan. 1982)
48.6/69 — Super Bowl XVII, NBC (Jan. 1983)
48.3/70 — Super Bowl XX, NBC (Jan. 1986)
47.5/71 — Super Bowl XLIX, NBC (Feb. 2015)
47.2/67 — Super Bowl XII, CBS (Jan. 1978)
47.1/74 — Super Bowl XIII, NBC (Jan. 1979)
47.0/71 — Super Bowl XLVI, NBC (Feb. 2012)
46.7/69 — Super Bowl XLVIII, FOX (Feb. 2014)
It wasn’t only Super Bowl XLIX which made U.S. television history. According to NBC Sports, its Pre-Game Show from 6:00 p.m. to 6:30 p.m. on Feb. 1 averaged 72.7 million viewers. This number represents a six percent increase from a year ago, making it the most-watched Super Bowl pre-game segment since the advent of the People Meter in 1988.
As for the Super Bowl XLIX Post-Game Show, 72.5 million viewers watched it from 10:10 p.m. to 10:38 p.m. Last year, 65.8 million people tuned in. The difference between the two figures is a remarkable 10 percent.
NBC Sports Live Extra’s stream of Super Bowl XLIX on tablets and mobile devices also set records in terms of average viewers per minute (800,000), concurrent users (1.3 million) and total minutes (213 million), per Adobe Analytics (via NBC Sports).
Rick Cordella, SVP and general manager of NBC Sports Group’s Digital Media division, was very pleased with the findings. He said,” The Super Bowl stream on the NBC Sports Live Extra platform went fantastically well. We were excited, not only by the record- breaking consumption, but also the quality of the streams we delivered to football fans.”
As for Katy Perry’s Pepsi Super Bowl Halftime Show, it became the most-watched and highest-rated ever after it garnered a viewership of 118.5 million, surpassing Bruno Mars’ performance in 2014 (115.3 million) by 3.2 million viewers. Perry’s halftime show had a household rating of 48.2/72, up 2 percent from Mars’ (47.2/70), per NBC Sports.
In another development, New England Patriots quarterback Tom Brady told NFL Media’s Judy Battista in the aftermath of his team’s 28-24 win over the Seattle Seahawks in Super Bowl XLIX that he’s far from finished. Brady is turning 38 years old in August:
“No, I’ve got a lot of football left. It’s hard to play this game, and it takes a big commitment, a lot of sacrifice. For all the players that have played in the past and and I’ve looked up to and admired, and a lot of the players now who I look up to and admire — it’s a big challenge and it’s incredible to experience this feeling once, and I’ve been fortunate to play on four really great teams, so I’m really blessed.”
Brady threw for 358 yards, four touchdowns and two interceptions in the win. He not only secured his third Super Bowl MVP in the process, his 13 touchdown passes during his Super Bowl career surpassed Joe Montana’s previous record of 11, per NFL.com’s Kevin Patra.
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