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- The Super Fan Festival is a three-day event which will be held in Glendale, Ariz. in late Jan. 2015.
- Forty-five thousand to 50,000 people are expected to grace the event.
- A four-day stretch featuring free concerts will also be held in late Jan. 2015.
A three-day Super Fan Festival for Super Bowl XLIX will come at no cost to the city of Glendale, Ariz.
Alexandra Heck of The Arizona Republic spoke with city councilman Sam Chavira regarding the DIRECTV Super Fan Festival on Dec. 11. Chavira said,”This event will not cost Glendale any money. I’m going to say this again. This event will not cost any money.”
Heck says the event, which will be from Jan. 28-30, 2015, will cover 40 acres of land across Bethany Home Road from University of Phoenix Stadium. She says the expected turnout will be between 45,000 and 50,000. Among the performers on tap are the Zac Brown Band, Thomas Rhett and Calvin Harris.
The Super Fan Festival will be built in three stages, per Heck: “One for headlinging acts, a second for other acts and the third stage inside a 65,000 square-foot tent for the Super Bowl Saturday night event.”
Heck says the first phase was expected to be finished by Christmas Day, Dec. 25. She stresses the finishing touches should be done by Jan. 25, 2015. In an interview with The Arizona Republic, DIRECTV spokesman Josh Stern the company chose Glendale because of audience space. He added the festival aims to give fans a chance to participate more actively in Super Bowl-related activities. He also said it will allow people to connect more with the city of Glendale.
Stern told Heck he expects the DIRECTV Super Fan Festival to bring in between $3 million and $4 million in revenue.
As for Mayor Weiers, he told Heck on Dec. 11 that he couldn’t provide his own estimate. He quipped, “There is no way of knowing until the dust is settled.” H stressed money generated from the event would be allocated to Glendale’s general fund, bills and debt.
Weiers is also excited about the Super Fan Festival being played in Glendale. He told Heck it will be an opportunity for fans to experience living in a city which has a metropolitan feel to it.
In another development, The Arizona Republic’s Megan Finnerty reported on Dec. 26 the Westgate Entertainment District in Glendale will be the site of a series of free concerts from Jan. 28-31. The concerts are expected to build up hype for Super Bowl XLIX on Feb. 1.
Finnerty lists the concert slate as follows:
- Jan. 28 — Los Lobos (known for songs such as “La Bamba,” “Come On, Let’s Go” and “Will The Wolf Survive?”
- Jan. 29 — The Chainsmokers (known for songs such as “#Selfie,” “Erase” and “The Rookie”)
- Jan. 30 — The Eli Young Band (known for songs such as “Drunk Last Night,” “Crazy Girl” and “Even If It Breaks Your Heart”)
- Jan. 31 — 80’s Night (hits such as Bananarama’s “Anything, Anything,” Bow Wow Wow’s “I Want Candy,” Gene Loves Jezebel’s “Jealous” and Naked Eyes “Always Something There to Remind Me” will be featured)
All shows will be from 6 to 10 p.m. and will be held at the districts WaterDance Plaza, which has a capacity of 7,000, per Finnerty.