One of the world’s biggest social media, Twitter is partnering with IBM, the world’s biggest computer company, in order to transform Enterprise Decisions.
In the modern world where social media has become a necessity, we understand the importance and value of social data. We are aware of the fact that social data has limitless applications and today the world’s two biggest organizations are joining hands. The union will transform the way decisions are taken in the enterprise world.
Twitter and IBM will collectively create a unique and different way of decision making in huge organizations. The alliance will allow the Twitter data to be incorporated in the decision making process of various enterprises. The procedure will be using well established set of IBM consulting services, solutions and tools.
Twitter is a social media that represents a massive public archive of human opinions. It has the ability to capture thoughts and ideas of millions of people. It provides a platform on which millions of people around the globe are able to do debates on various topics.
Many organizations use the information provided on Twitter in order to understand the reaction of their customer to a particular product because convoluted enterprise decisions mostly require input from various systems.
Since IBM has the ability to integrate convoluted and complex systems in order to make decision making an easy process, the company decided to join hands with a massive data producing social media, Twitter. The global leader is taking advantage of embryonic technologies and famous platforms such as Twitter.
Because of this relationship IBM would be able to access the data available over Twitter. When an enterprise uses this technology, it will be able to answer the pattern dependent, multi-variable questions such as what is the thing a customer like best about our product or the reason behind the increase in our market shares in Asia etc.
The President, Chairman and CEO of IBM, Ginni Rometty said that Twitter is a powerful dais; it is like a lens through which you can look at the world. He said it is a platform for hundreds of millions of business professionals and consumers, and you can also make out the emerging trend through this massive platform.
In addition to this he said the partnership between Twitter and IBM’s chief and leading cloud-based analytics platform will help organizations in making better decisions while using a completely new class of data. In the end he said, this is novel idea will help people understand how IBM plans to transform the world.
Similarly, the Vice President of Twitter Data Strategy, Chris Moody said that the cloud-based analytic solution of IBM along with its global services team will allow companies to truly utilize the unique data of Twitter. He also said that in the past few years different corporations have had success using Twitter data.
They have used Twitter data in the manufacture departments and in making decisions regarding the product developments. Moody then said that this partnership permits a faster and unique way for organizations to use Twitters immense data in a better way.