Photo Credit: Carnival
Carnival Super Bowl 2015 Ad is coming. The cruise line is a newcomer to Super Bowl ads.
Carnival is the world’s biggest cruise line. The Carnival Super Bowl 2015 Ad will be the first Super Bowl commercial for the cruise line. The company announced to market all of its 9 brands in the 60 second Super Bowl 2015 ad.
Carnival has already put four potential Carnival Super Bowl commercials up for public vote on their site. One of the videos is still a mystery though. The other three Carnival Super Bowl ad concepts include Message in a Bottle, Getaway and Cruise Virgin. The Message in a Bottle ad is an emotional look at scenes on a cruise. I don’t think this is great for Super Bowl. It is not loud enough to be memborable.
The Getaway ad is about a wild chase to escape to a cruise from daily life. This commercial could work in the Super Bowl.
The Cruise Virgin ad has the best chance though. It is funny and sexy. The dialogs have predictable double meaning, but this is ideal for Super Bowl.
All of the Carnival ads are not final versions. Academy Award winning director Wally Pfister and BBDO are currently working on all four ads right now.
“It’s an honor for me to get to work with Carnival Corporation and BBDO Atlanta to fully develop and direct these four new ads that will help tell the story of why cruising is such a great vacation, and it is an even bigger thrill to know that one of these creative concepts will run during the Super Bowl,” said Pfister. “This is a great opportunity to reach a massive audience with a reinvented view of what cruising can mean. My role is to create an emotional connection to the experience of cruising, so I want to show people that a cruise can move you in many ways, and help us reconnect with each other and with the majesty of the open seas.”
You can vote for and watch the videos on this Carnival site. There is a big incentive to vote. You can win a cruise every year for life.
Arnold Donald, CEO of Carnival Corporation, says “There is no bigger stage than the Big Game for telling our story to the masses, and we’re excited about the opportunity to start a new dialogue with consumers about cruising and involve the public in helping us pick the creative concepts.”
Carnival Corporation’s first-ever Super Bowl TV commercial is part of the company’s recently launched multi-brand marketing initiative that for the first time incorporates all nine of its global brands with television, digital, social and contest elements in an initiative to drive increased awareness, consideration and demand for cruising.
Super Bowl Ad Facts & Figures
Super Bowl Achievements
Carnival Super Bowl Advertising newcomer.
Super Bowl Ad Agency
Social Accounts for Super Bowl
Carnival on Twitter
Carnival on Facebook
Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. The portfolio of cruise brands includes Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises (UK), and Cunard in the United Kingdom; AIDA Cruises in Germany; Costa Cruises in Southern Europe; and P&O Cruises (Australia) in Australia.
I4U News will again bring you full coverage of the Super Bowl 2015 Ads. The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.