As suggested by the consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark, the online and mobile sales for Cyber Monday 2014 stood strong and successfully capped the record five-day span for holiday shopping as part of Black Friday.
As suggested by the consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark, the online and mobile sales for Cyber Monday 2014 stood strong and successfully capped the record five-day span for holiday shopping as part of Black Friday. This insight, which relies completely on the actual data gathered, has given more than 370 performance indicators to marketers and retailers which are supposed to help in benchmarking against industry peers in order to drive more targeted customer engagements.
The best deals for Cyber Monday had been waiting for customers who clicked their way through using their mobile devices. Seeing the empty shopping malls through the weekend, it was surprising to find out that Cyber Monday remained to be the busiest shopping day of the holiday season. In comparison to the previous years, the online sales saw an increase of 8.5 percent and mobile sales were up 27.6 percent year-over-year. As expected the top US city for online shopping was New York which also managed to get the top spot on both Black Friday and Cyber Monday.
The leaders in mobile shopping on this end were the iOS devices and as compared to the Android devices, these managed to bring traffic more than twice, and sales nearly four times throughout the Cyber week.
Jay Henderson, Director, IBM Smarter Commerce, said “For the first time mobile devices drove more than half of Thanksgiving online traffic, a trend that continued throughout Cyber Week. As the holiday shopping season becomes less concentrated on a single day, retailers and marketers took advantage by making it easier for consumers to find the best deals on the go, whenever and wherever they chose to shop.”
The company’s Smarter Commerce initiative has helped to deliver the IBM Digital Analytics Benchmark to the clients. The initiative combines innovation from $3.5 billion which has been invested in order to increase the development in industry’s leading customer engagement platform with expertise working with 8,000 global brands and 35,000 commerce engagements.
The highlights of this year’s Cyber Monday as compared to last year’s have been listed below;
· 41.2 percent of all online traffic was due for the Cyber Monday traffic and with an increase this huge in mobile shopping, Cyber Monday was clearly becoming a Mobile Monday
· The Monday that followed Thanksgiving was the busiest shopping day from the holiday season as online sales showed a growth of 8.5 percent over 2013
· Washington, D.C.; Atlanta, GA; Los Angeles, CA; and Chicago, IL were all left behind by the New York City which gained the top spot in shopping over this 5 day stretch
· Out of all the Cyber Monday online traffic, smartphones drove 28.5 percent of this which is more than double the share of the tablets which only brought 12.5 percent of all traffic
· Once again the iOS devices took the lead in the shopping spree this year and left behind Android by three key metrics
Source: IBM
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