Kimberly-Clark brings competition to CES 2015

Kimberly-Clark brings competition to CES 2015


KChallenge contest is in its second year

Kimberly-Clark is a well known and respected company that is responsible for worldwide name brands such as Kotex, Huggies, and Kleenex. They are also a company that has hugely embraced the world of consumer technology. At the CES 2015 gathering to take place from January 6th to January 9th, 2015, Kimberly-Clark will be in attendance and will have their second annual KChallenge competition for startup businesses. The winner of this competition will be able to take their award winning technologies and work and build projects with one of Kimberly-Clark’s name brands.

Kimberly-Clark’s Digital Innovation lab, or D’Lab, are the ones who are responsible for putting on the KChallenge. The goal of the KChallenge is one that will have Kimberly-Clark and their executives looking for a startup that will be able to benefit people of all races, creeds, and likes, and also being able to benefit the brands that Kimberly-Clark represents. The judging for the KChallenge will take place on January 5th, the day before the International Consumer Electronics Show 2015 is officially set to begin. There were hundreds upon hundreds of entries to the KChallenge but only a select few have made it to the final judging and it is that judging that will culminate at CES 2015.

The Chief Marketing officer of Kimberly-Clark is Clive Sirkin and he has nothing but strong praises for the KChallenge and CES 2015 and the Consumer Electronics Association. Sirkin says that CES 2015 will be a place where startup companies will be able to learn firsthand and get valuable feedback from consumers on how to better suit them and satisfy their consumer needs. Sirkin also says that it is an excellent place for Kimberly-Clark to be able to take in the different ideas and philosophies that will be on hand in Las Vegas for CES 2015 and be able to incorporate them in order to make a universal and viable consumer electronics product.

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