Pepsi is going all in promoting the Pepsi sponsored Super Bowl 2015 Halftime Show. Besides countless online videos the brand also has a giant crop circle showing its logo near the Phoenix stadium.
Pepsi is drumming the marketing drum for the Pepsi Super Bowl 2015 Hafltime Show since months. The brand is now going into overdrive. Besides online videos including the hilarious Nick Mangold Gets Hyped for Halftime video, Pepsi hosts countless events in Phoenix Arizona.
Pepsi will bring the hype and take over the Phoenix market with participation in a number of Super Bowl XLIX activities from January 28 – February 1 including:
The Pepsi Rookie of the Year Award
Pepsi “Hyped for Halftime Stage”
Pepsi Hype Zone at Verizon Super Bowl Central
Madden Bowl XXI Super Bowl Party
PepsiCo Game Day Grub Match
Additional Pepsi “Hyped for Halftime” Experiences at & around University of Phoenix Stadium
PepsiCo Recycling
The Pepsi Rookie of the Year Award
New this year, Pepsi will award the NFL Rookie of the Year at the “PepsiCo Super Bowl party” on Friday, January 30 at the Phoenix Art Museum. The 2014 Pepsi Rookie of the Year will be in attendance at the event to accept his award.
Pepsi “Hyped for Halftime Stage” at Verizon Super Bowl Central
Pepsi is bringing the excitement of halftime with a free, four-day celebration of music to Super Bowl Central in downtown Phoenix to get consumers hyped for the most watched event of the year. Music performances will take place Wednesday, January 28 through Saturday, January 31, on a custom-designed Pepsi “Hyped for Halftime Stage.” The stage will feature all-day musical performances, including headlining performers The Roots, Walk the Moon and more during night festivities.
Pepsi “Hype Zone” at Verizon Super Bowl Central
Also located at Verizon Super Bowl Central, consumers will be welcomed into the Pepsi “Hype Zone,” a two-level fan experience featuring an immersive “Hype Chamber” photo booth and an LED screen content activation. Upon entering the Zone, fans will be directed to step into the “Hype Chamber” where they will have the option to choose props and capture photos for printing and sharing on Instagram to receive an instant social vending machine surprise and the chance to be featured on the big LED screen. On the second level, fans will find interactive “Kick the Hype” mobile games enabling them to connect with the main LED screen and use their mobile phones as game controllers.
Madden Bowl XXI Super Bowl Party
Pepsi continues its season of bringing the magic of halftime to unexpected times and places with a special halftime performance by Norwegian singing/songwriting duo Nico & Vinz during the EA SPORTS Madden Bowl XXI on Thursday, January 29 from 7pm-2am at both Livewire and Bottled Blonde in Scottsdale.
PepsiCo Game Day Grub Match
PepsiCo’s “Game Day Grub Match” is a culinary competition where student chefs from The Culinary Institute of America (CIA) competed to create the ultimate Super Bowl party dish using PepsiCo food and beverage products as ingredients. Amid two finalist recipes, a winner will be announced this weekend at Taste of the NFL, scoring scholarship money and tickets to the big game on Sunday.
Get your taste buds ready, the two final dishes competing for the grand prize are:
- Naked Chia Cherry Lime Pork Sliders, topped with Pepsi-candied bacon and served on a homemade Quaker Oats and Fritos biscuit with a side of Muller Tropicana Slaw; and
- Tostitos Chipotle Chicken Tacos, served in a grilled flour tortilla with Tostitos Salsa- and Pepsi-marinated chicken, with sides of a Sabra Guacamole-based salsa verde and Sierra Mist red cabbage slaw.
Additional Pepsi “Hyped for Halftime” Experiences At & Around the University of Phoenix Stadium
On Sunday, February 1 at Game Day Fan Plaza located in front of the main entrance gate, Pepsi & Frito Lay will host a sampling event allowing fans to try out their latest offerings. Offerings include complimentary food and beverage tastings. Super Bowl Central will stretch from Fifth Street to First Avenue between Jefferson and Monroe streets and will cover 12 downtown blocks east of the NFL Experience at the Phoenix Convention Center’s North Building, creating a destination for all fan, media, sponsor and NFL happenings around Super Bowl XLIX.
Pepsi has truly turned Phoenix blue with premier building wraps and massive OOH installations that have been visible throughout the city. In addition to the innovative digital and out of home advertising, takeovers at transportation hubs including the Phoenix Sky Harbor Airport and Phoenix Metro Light Rail all boast Pepsi advertising.
To top things off, Pepsi commissioned a giant crop circle showing its logo in the near of the stadium. So if you fly to the Big Game you will see Pepsi.
No aliens behind this crop circle near #SuperBowl stadium, unless you count @mekanism http://t.co/JHYiFYz9ff pic.twitter.com/S1CgElQVAN— Ad Age (@adage) January 29, 2015
Watch the Super Bowl 2015 Ads online
now in the most complete Super Bowl 2015 Ad video gallery on the web.
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The Super
Bowl 2015 will take place on February 1, 2015 in Arizona. The Super
Bowl XLIX game will be played in the University of Phoenix Stadium in
Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show
will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking
all 2015 Super Bowl Ads.
Check out our Super
Bowl
2015
Dates,
Times and FAQ Guide for everything you need
to know about the Super Bowl XLIX. Also find out how to watch the Superbowl online.
