Smartwatches To Conquer Baselworld 2015

Smartwatches to Conquer Baselworld 2015

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The Baselworld 2015 is the premiere trade show for the watch industry. This year’s Baselworld will have a new major topic: Smartwatches. Several current smartwatch makers will exhibit including Withings. We expect Tag Heuer and Swatch debut their announced Smartwatches at the Baselworld 2015.

I have been at Baselworld a couple years ago. It is a magical place for watch enthusiasts. The dominating theme are luxury watches from Swiss watch makers including Panerai, Rolex, Breitling, Chopard, Hublot, Tag Heuer, just to name a few. The focus of converstation could though shift this year to smartwatches.

Switzerland recently changed its tune about the Apple Watch and will now go actively into the smartwatch market. Tag Heuer and Swatch made announcement that they will unveil smartwatches in the next months. Both brand will exhibit at the Baselworld 2015 and I expect them to unveil their smartwatches at the show starting on March 19.

The Baselworld 2015 exhibitor catalog already got a smartwatch subcategory that currently lists four brands. Below we take a look at each of the official smartwatch exhibitors at Baselworld.

Guess Watches

The fashion brand Guess is part of this list. The fashion brand has announced at the CES 2015 the Guess Connect smartwatch. Guess partnered with California based tech company Martian Watches to create a multi-function, fashion chic smartwatch line. The Guess Connect Dual Mode functionality, simultaneously offering voice command functions via Classic Bluetooth while utilizing Bluetooth LE to provide hands-free and eyes-free notifications to the wrist from thousands of popular apps and programs.

Guess Connect


Another confirmed smartwatch brand is Swiss MyKronoz. The company has already a wide range of wrist devices ranging from fitness trackers to smartwatches. Their current line-up includes the ZeClock Analog watch that allows you to make calls. The ZeWatch 2 is a smartwatch with touchscreen that also allows for making cellular calls. The  ZeBracelet 2 is a fitness and sleep tracker that also supports voice calls. The ZeFit is a fitness tracker and sleep tracker. 


Berny Watches

The third on the smartwatch exhibitor list is Chinese company Berny. It is not clear what products this company will be exhibiting. Their website is not very informatiive and fails with errors at the time of writing this report.


Last but not least is French company Withings. The Withings Activite and Withings Activite Pop fitness trackers, disguised as Swiss analog watches, made a big splash at the CES. Now the company brings their products to the Baselworld. Will Withings suprise with a full featured smartwatch? 

Withings Activite

We expect more brands to show off smartwatches at the Baselworld 2015. I will be attending this year’s Baselworld and bring you first hand reports from the show.

The Baselworld 2015 takes place from March 19 to March 26 in Basel, Switzerland.

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