SodaStream made a big splash announcing Scarlett Johansson as its first-ever Brand Ambassador. Now they make even bigger headlines as Fox has rejected their Super Bowl ad.
As reported, the SodaStream Super Bowl 2014 Ad features one of Hollywood’s sexiest actresses. Scarlett Johansson is SodaStream first brand ambassador and will also star in the SodaStream Super Bowl 2014 ad.
Now SodaStream makes again headlines as Fox has rejected their Super Bowl 2014 Ad. No, not because Scarlett Johansson is too sexy, but because she says: “Sorry, Coke and Pepsi.” according to USA Today
The same thing happened last year. CBS rejected the initial SodaStream Super Bowl ad. Of course having a Super Bowl ad being banned is great PR. So I guess SodaStream just played the same trick again. They will drop the line so we can enjoy seeing Scarlett Johansson sip a SodaStream soda. It will be super sexy.
Scarlett Johansson is supposed to be already a SodaStream customer since years. “I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.
Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.
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