Target sold 1,800 TVs per Minute at Black Friday 2014 Kick Off

Target had a great Black Friday so far. The Target CEO revealed that the retailer sold 1,800 TVs per minute during the first hour of the Target Black Friday 2014 sale.

Target reports a strong early start of the Black Friday 2014 weekend. Target’s CEO Brian Cornell said that the retailer sold 1,800 TVs per minute in the opening hour.

.@Target CEO shared on @GMA that Target sold 1,800 TVs per minute in opening hour. Busy #BlackFriday nationwide pic.twitter.com/jqJnZQyomK— Dustee T. Jenkins (@DusteeJenkins) November 28, 2014

Across the country, families began gathering hours before the 6 p.m. opening in lines of hundreds and sometimes thousands of people. To engage with guests, Target handed out more than half a million Christmas crackers, a symbol that is synonymous with the holidays in many parts of the world. Just as the Christmas cracker is featured in Target’s Black Friday advertising to reveal top deals, guests waiting in line received Christmas crackers filled with coupons and $575,000 in gift cards.

Throughout the evening, Target encouraged guests to share their selfies using the hashtag #salefie on Instagram and Twitter for a chance to win up to $10,000. The company saw an enthusiastic response with thousands of guests sharing their #salefies.

“Guests nationwide turned out online and in stores to take advantage of Target’s Black Friday deals,” said Brian Cornell, Target’s Chairman of the Board and CEO, who greeted holiday shoppers at a store in New York on Thanksgiving. “We have great deals on top gifts and a shopping experience that can’t be beat. I’m encouraged by the early results and am confident guests will love the deals they’ll find throughout the weekend and the holiday season.”

Brian Cornell will ring the opening bell at Wall Street for Black Friday today.

The @nyse is ready for @Target down on #WallStreet! CEO Brian Cornell will ring the opening bell for #BlackFriday. pic.twitter.com/XOtEyW2x6C— Target News (@TargetNews) November 28, 2014