Volvo and POC to unveil cyclist proximity tech at CES

Volvo and POC to unveil cyclist proximity tech at CES


The Volvo and POC system consists of a connected car and helmet prototype

POC and Volvo’s joint project on the cyclist proximity sensors is going to be shown off at the CES 2015. The annual tech expo is scheduled to take place in Las Vegas and will kick off from January 6th and the technology these two have been working on will be taken out from under the covers and we will see how this technology involves in-car sensors and a beacon embedded in a POC cycle helmet. This technology is already discovered and has been talked of previously, however it only remained confined to words and presentations and no car manufacturer ever adopted it fully.

It’s pretty much understood why such a development is coming from two Swedish companies as we already know that Sweden is famous for its “vision zero” initiative to radically reduce deaths on the road. This Volvo and POC system combines a connected car and a helmet prototype which generates a two-way communication and therefore offers proximity alerts to both drivers and cyclists. POC, the maker of skiing and cycling helmets, has been working on this system with Volvo since the start of this year.

“Our partnership with Volvo aligns very well with our mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists,” says Stefan Ytterborn, CEO and founder of POC. He also added “Our mutual view and focus on safety has resulted in a unique concept that can improve road safety through increased interaction between motorists and cyclists.”

source: youtube

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