While AT&T has gotten all warm and cuddly with the new Nexus 6, T-Mobile is openly proclaiming its right to be out-of-sight.
Branding is the strongest of the marketing tools and in fact this is the only marketing tactic on which rest of the promotions run. Some companies take advantage of the brand recognition and those to get attracted to brand names are always falling for it. The brand logos are equally important for companies; they serve as free advertisements. And in mobile industries, these brands can get companies to places. Like two birds of a feather, these logos often flock with a lot of bonus software: things that most people commonly refer to as bloat and if the branding mixes with this bloat, things don’t turn out so well.
Quite unfortunately, Google’s Nexus line is not a stranger to either once carriers get involved, things were a bit better with the LG devices. On one hand, AT&T seems to be getting all excited about the new Nexus 6 and on the other, T-Mobile is openly proclaiming its right to be out-of-sight.
T-Mobile Senior Product Manager Des Smith took to the Google Plus post in which he said “No Corporate Logo, No Bloatware, no crap you don’t want on the #Nexus6 from +T-Mobile: That’s Un-carrier – listening to our customers and giving them what they want, not sticking a stupid corporate logo and a bunch of crap software I know you guys don’t want on your #Nexus device. We know you guys buy a #Nexus6 to avoid that kind of thing! Google did want to highlight the Virtual Preload (VPL) capabilities on Lollipop, so we made MyAccount available if you want it… But you can totally delete it. That’s what we do.”
In some instances, customers might simply not care but it doesn’t always seem the right thing when carriers stamp their name on a device that is supposed to be unadulterated and “pure”.